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Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.
Learn to increase the effectiveness of your own presentations by finding the answers to questions like these:
- What grabs and holds attention during a presentation?
- How do you choose the best media to use?
- What makes the content of a presentation stick?
- How do people react to your voice, posture, and gestures?
- How do people respond to the flow of your message?
- How do you motivate people to take action?
- Sales Rank: #523182 in Books
- Brand: Brand: New Riders
- Published on: 2012-05-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .51" w x 7.00" l, 1.12 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
Review
“if you want to make powerful presentations, you need to know how the brain works and how people think. This beautiful book by Susan Weinschenk will go a long way toward ridding the world of dull and boring presentations!” --Garr Reynolds, Professor and best-selling author of Presentation Zen and The Naked Presenter
About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
Most helpful customer reviews
18 of 19 people found the following review helpful.
100 Things Every Presenter Needs to Know About People is GREAT!
By V. Lewis
100 Things Every Presenter Needs to Know About People
100 Things Every Presenter Needs to Know About People
by Susan M. Weinschenk, Ph.D.
Book Review by Veda Lewis
Imagine that you are preparing to give the most important presentation of your life. For a week prior to the event you will be sequestered on a desert island then picked up by the cruise ship where you will make your presentation. You are informed about your audience and provided with information on the meeting room environment. However, you may only take one book with you to prepare. I recommend 100 Things Every Presenter Needs to Know About People by Susan M. Weinschenk, Ph.D. This book does an excellent job in delivering a concise, compendium of what you need to know.
As a presentation geek, I have read many of the leading authors, such as Nancy Duarte, Garr Reynolds, Bert Decker and many others. They are all strong in their own right. In comparison, Dr. Weinschenk's book gets right to the point on each of the 100 things without taking more than two or three pages to get there. It brings together a wide range of material in a small package.
The book is divided into ten sections, ranging from how people learn, getting and keeping people's attention, motivating action, listening and visual guides, environment concerns, emotion, reaction, decision-making, and crafting your prez and a 90-day improvement plan.
In each of the 100 mini-chapters, you learn how to use psychology to be a better presenter. In a pinch, you could take the handy takeaways included in each chapter as a cheat sheet reminder.
The book consolidates sometimes hard-to-find resources such as those for determining what font size to use, depending on screen size and the distance your viewers will be from the screen. You may learn research about things you thought you knew. Did you know that if your audience reads from left to right, the correct side of the screen to stand on is the left side, that is, your audience's left? You want to be the first thing your audience sees as they scan the room. Did you know that people use peripheral vision more than central vision to get the gist of your slide? It goes back to our ancestor's days on the savannah when it was critical to scan for predators.
As though the rich collection of psychological guidance weren't enough, the next to the last section of the book is a guide to actually crafting your presentation. It helps you analyze your audience, determine where they are, where you want them to be and how to get them there by outlining or storyboarding a meaningful structure.
Think that you wouldn't be interested in this book if you are not doing a lot of presentations? Many of these principles can be used in situations where you are sitting in a conference room with ten people, across the desk at a job interview or in a virtual meeting. Training developers will also find very helpful information about how adults learn and designing more effective training presentation materials.
Do yourself and your next audience a favor. Buy this book, read it, study it, build your own cheat sheets from it, then enjoy the improved results from your presentations, large or small.
3 of 3 people found the following review helpful.
Worth your time
By Amazon Customer
I really enjoyed Susan approach to presentations. It was broken down in to bite size pieces and then put back together. I wish Susan would have used other examples vs her own website experience people need to be able to relate to a story so 2 -3 examples would have make this book a greater success in by book. Thank you Susan for your approach and knowledge.
9 of 12 people found the following review helpful.
Practical & sound advice in an easy-to-read & up-to-date book.
By Marcel Oudejans
As a professional speaker & magician who has a keen interest in the subjects of attention, marketing & communication, I would highly recommend this book. The information & advice revealed is up-to-date& practical. I have no hesitation recommending it to my professional colleagues who I am certain would agree.
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